If you do a Google image search for ‘Calgary Realtor’, the majority of the imagery that is displayed ranks slightly higher than that of a school portrait. If you search ‘Calgary Business Portrait’ you’ll find even more of the same. It’s a shoulder down, turn to the side, chin up, boring light, in front of a white, or god forbid muslin background kind of formula. The bizarre part of it all is so many of these same people posing for these same portraits are trying to claim that they are ‘different’ than everyone else, that they bring something new to the table. Unfortunately for them, the imagery that they are branding themselves with says anything but that. It lacks punch, it lacks vision, and it simply just blends in with every other image taken just like it.
So what would happen if you took a different approach? Well, that’s the conversation David and I had when discussing his needs for new imagery to coincide with his branding. Yes, we still shot some images on white seamless for things like postcards, granted not in the same manner in terms of lighting and posing as you would normally see, as the whole objective was to create the kinds of photos that pop, the kind that grab your attention when you see them. In short, we shot like we were shooting for a magazine, and I love clients who are willing to take that approach.
So with that, if you’re in need of some new branding imagery, and you truly do want something that isn’t so cookie cutter, drop me a line, we should talk.
And of course as with all good Realtor’s, you’re on call 24/7, so I snapped a candid of David doing some business which turned into a solid street portrait.
David’s new site will be launching soon where you will get to see the rest of images we shot. I’ll be posting a link to it here when it goes live.
Jacqueline Drew - You are so right about typical cheesy portraits. These are outstanding– very creative. Love the one sitting in the horseshoe, and expressions/composition on #1 & #2 really capture his easy, happy confidence.